What is the primary role of an insurance agent?

The primary role of an insurance agent is to help clients understand coverage options and select policies. This responsibility encompasses guiding clients through the complexities of different insurance products and ensuring they comprehend the specific terms and conditions associated with each policy. Agents are trained to assess clients' individual needs and recommend coverage that adequately protects their assets while fitting within their budget.

An effective agent acts as an intermediary between the insurance company and the client, facilitating communication and making insurance accessible. This means that they not only sell policies but also educate clients about potential risks, coverage limits, exclusions, and the overall benefits of having insurance.

By focusing on understanding and advising clients rather than merely selling policies, agents can build lasting relationships, leading to better client retention and satisfaction. This role is vital in ensuring clients make informed decisions that best serve their interests in terms of protection and financial planning.